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The Chosen Few Get Chosen A Lot

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By: TOM BRANNA

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Coca-Cola, Colgate, Oreos and Downy are part of an elite list, according to Kantar Worldpanel’s Brand Footprint study of the 50 Most Chosen Global FMCG Brands. In fact, only 16 global FMCG brands were chosen by consumers more than one billion times last year, according to findings. In its second year, Kantar Worldpanel’s Brand Footprint ranking and report outlines the winning strategies that the most successful global FMCG brands are employing as well as the key global consumer and industry tre...

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